The Dusty Bookcase

25 October 2009

White Circle Canadians (w/ Warning)

In 1943 and 1944, Collins placed some pretty pricey White Circle adverts in the Globe and Mail. I expect these spurred sales, but they appear to have had no effect on editorial – during those same years, there was otherwise no mention of the imprint in the paper. This is known as integrity. Indeed, the "Canadian Classic" piece featured in Thursday's post marks one the very few times White Circle appeared in actual copy. If the somewhat unreliable Globe and Mail search engine is to be trusted, the imprint was last mentioned in its 1 April 1950 edition – and then only in connection with rising star Hugh Garner:

Not much of a notice, but interesting in that Cabbagetown, which White Circle would publish, is the only mass market paperback original found in the Canadian canon. (Should I be counting Neuromancer?) The piece also reflects a significant difference between White Circle and its Canadian competitors. Harlequin's most acclaimed Canadian writer was Thomas H. Raddall, News Stand Library had... well, Al Palmer, but White Circle published Garner, Stephen Leacock, Hugh MacLennan, Earle Birney, Ralph Connor and Roderick Haig-Brown.

(In fairness to News Stand Library, it did publish Garner's pseudonymous 1950 "Novel about the Abortion Racket", Waste No Tears.)

Six decades later, Garner has dimmed, Connor is little read, and Haig-Brown seems relegated to regional writer status – but Leacock, MacLennan and Birney continue to be celebrated and studied.

In keeping with this month of Thanksgiving, what follows is a final visual feast featuring some of White Circle's more interesting Canadian titles. The pitch on the early Barometer Rising is a favourite. "AS EXCITING A NOVEL AS MAY SAFELY BE PUBLISHED", it begins, immediately contradicting itself with this warning: "A NOVEL OF LITERALLY UNENDURABLE SUSPENSE".

There you have it: not safe at all, but literature's equivalent of Ernest Scribbler's killing joke.

1943 and 1951

1945

1950

1951

1952

My thanks to JC Byers, whose thorough Bibliography of Collins White Circle provided images of titles missing in my own collection.

22 October 2009

First Ignored, then Slighted

A most welcome new blog, Fly-by-night, aims to shine some light on Canada's early paperback publishers. It seems such a daunting task; not because they were many in number, but because so little attention as been paid by our literary historians, biographers and bibliographers. Take, for example, Collins White Circle, an imprint of the esteemed William Collins Sons' Canadian branch: 429 titles published over a ten year period and not a mention in The Canadian Encyclopedia, Encyclopedia of Canadian Literature, or The Perilous Trade, Roy MacSkimming's 2003 history of Canadian publishing. The History of the Book in Canada – published in three volumes, amounting to 1837 pages – devotes a mere five sentences to the imprint.

It seems that even when it was around, White Circle went unrecognized by literary types. As evidence I point to a piece by critic William Arthur Deacon in the 29 November 1947 edition of the Globe and Mail, which credits the Reprint Society of Canada for returning Stephen Leacock's "masterpiece" Sunshine Sketches of a Little Town to print. This, despite the fact that since 1942 the book had been available as a White Circle paperback. Writing in the paper two months later, Deacon builds upon his error, praising the Society for, amongst other things, offering "the only extant edition of Leacock's Sunshine Sketches".

Collins' correction inspired this unsigned slight:

Yes, yes, yes... and Orillia has more than four buildings... and not all have red roofs... and steam engines aren't typically dwarfed by sheds. Honestly, why not just own up to the mistake and move on?

The Globe and Mail adds insult by printing the criticism beside an advert for, of all people, the Reprint Society of Canada.

And in related news: Word comes in the form of an email that Harlequin's Vintage Collection was a one time thing. "At the present time, there are no plans to reissue more vintage books", writes customer service agent Angela. Those who'd put money aside for a David Montrose or Thomas P. Kelley reissue may wish to consider instead a Ronald J. Cooke The House on Craig Street address book.