X is for Xmas Spex (Why Not?)

It's true, every family does buy a present for the Old Folks. Hell, in good times mine'll buy two or three. No one likes to see Old Folks fighting.

I first came across this pamphlet as a student. Until then, I hadn't thought much about what a delightful and useful present a pair of modern spectacles or eyeglasses would make. A quarter-century later, I've still never given glasses at Christmas. Not to say I won't.

Advertisers Jas. Pequegnat & Son didn't date their pamphlet, but I'm going to suggest that it's about a century old. As evidence, I present this ad from the 7 December 1913 Toronto World:

Again, delightful and useful. So, why not?

Remember kids, that's Xmas Spex, not: