Erin O'Toole's Proud Disgrace

Yo! Conservative guys and Conservative gals,
You wanna lead this party, you gotta be like our pals,
You gotta talk into the mike,
You gotta tell us what you're like.

– MP Arnold Viersen, "Conservative Rap" (2017)*

Jeff Ballingall's is not a household name, not even in households that follow his Ontario Proud, Canada Proud, and BC Proud Facebook pages.

My only interaction with the man came in June 2018. A few days after the Ontario general election, I asked how it was that Ontario Proud, a page dedicated to the defeat of Kathleen Wynne, a page that had raised funds with the expressed purpose of defeating Kathleen Wynne, had then spent that money on attack ads targeting Andrea Horwath.

There was no answer. My query was deleted. I was blocked from posting.

More recently, in response to a Canada Proud post that criticized the treatment of women and gays in Iran, I asked why Proud Facebook pages allowed misogynistic and homophobic comments.

There was no answer. My query was deleted. I was blocked from posting.

Thus far, questions addressed to BC Proud have gone unanswered.

A former Sun News and Conservative Research Group employee, Jeff Ballingall is a man of many hats. In 2016, he founded Mobilize Media Group, an organization not terribly keen on letting you know what they're all about. Ballingall co-owns and is Chief Marketing Officer of The Post Millennial, home to faux-journalists who rewrite news stories from legitimate sources so as to inflame right-wing snowflakes.

This past October, following the Conservative's electoral loss, Ballingall joined fellow Sun News evacuee Kory Teneycke in founding Conservative Victory, a group dedicated to ousting Andrew Scheer as leader. In November, Ballingall was afforded a full hour on the CBC – what his Proud followers refer to as the "Communist Broadcasting Corporation " – to speak out against Scheer. In December, Scheer stepped down. In January, it was announced that Ballingall had joined leadership candidate Erin O'Toole's team. According to the National Post, he has been tasked to "oversee digital strategy."

The effect of this new position on the Ontario Proud, Canada Proud, and BC Proud has been immediate. And I do mean immediate.

New posts on Erin O'Toole's Facebook page are shared within minutes on Proud pages, complete with links encouraging donations to the candidate's leadership campaign. Not one Proud page has shared a post from fellow front runner Peter MacKay, never mind any other leadership contender. This is not to say that there haven't been posts featuring MacKay.

Further examples will be provided upon request.

With Ballingall onboard, O'Toole's posts have taken on the look and character – half-truths, disinformation, disingenuous editing – of his Proud pages. That the comments they prompt are similar and in some cases identical to those left on those pages is explained by the aforementioned sharing and the use of Mobilize Media Group's database in micro-targetting Facebook ads.

The result is a cesspool made up of lunacy and conspiracy. The prime minister is referred to as both a communist and a Nazi,

ignorance of the human reproductive system and basic English is on display,

Islamophobia runs rampant,

and, as is habit within the Conservative Party of Canada, Justin Trudeau's murder is encouraged.

And on it goes.

Not four months ago, in a Toronto Life interview, Ballingall sniffed: "They stereotype us – they think we’re all bigoted, racist rednecks. We’re not."

Who is "they," I wonder.

Never mind.

I don't believe Proud followers are all bigoted racists, just as I don't believe Erin O'Toole's followers are all bigoted, racist rednecks, though I do recognize that bigoted, racist rednecks exist within their number.

Does Ballingall?

More importantly, does O'Toole?

Why, after all these years, does Ballingall allow these comments? How is it that Erin O'Toole has hired a man who allows these these comments? More to the point, how is it that Erin O'Toole allows these comments?

Last week, on his Facebook page, I accused Erin O'Toole of scaremongering. I went on to suggest that he was soiling his campaign and his reputation.

Erin O'Toole hasn't blocked me. It may be that he's leaving that decision to Jeff Ballingall.

* MP Arnold Viersen's "Conservative Rap", played at the 2017 Conservative leadership convention. Enjoy!

 

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Toronto, Life, the Subliminal Seduction of the Innocent and a Morley Callaghan Mystery

Toronto Life, vol. 4, no. 7 (7 June 1970)

There are jokes to be made about Toronto Life having to travel two hours outside the city for a cover story, but this Montrealer is above all that. What's more, this Montrealer deserves credit for saving this magazine from the pulper.

Just look at that cover!

It would've been displayed at United Cigar Stores four years before I made the leap from Allancroft Elementary to Beaconsfield High. A to B, it was at the latter that I encountered Wilson Bryan Key's Subliminal Seduction, the closest thing the school library had to a dirty book.

Key, who taught briefly at the University of Western Ontario, saw sex everywhere. In fact, he claimed the very word – SEX – was written in caps on images of ice cubes used in ads for hard liquor.

SEX on ice? I couldn't see it – and as a twelve year-old I was really looking. That said, my fifty-two year-old self did notice something about the cover of this old Toronto Life.

Do you?

Different times, right? This is the issue's subscription card:

Forty-five years have passed. "Stratford As You'll Like It", the promised "Fun guide to Stratford the turned-on town", is now as dated as author David Smith's wardrobe.

Smith's hook, dull and lacking a lure, is all about how much the town has changed since the Stratford Festival's 1953 beginning:

Boutiques now line Ontario Street where the dry goods shops used to be. The "hippies" on the street are probably townspeople. Stratford even has its own topless dancer, at 56" more for your money than anywhere else I know.

It doesn't say much that Smith failed to interest the local historian in me, though I did enjoy the photos, like this one of nearby St Marys, where I now live.

Like something from another century… which, of course, it is. And look, here's the author in Olin Brown's, "where confectionary is still made by hand – and tastes delicious."

Toronto Life informs that David Smith is a "Toronto couturier".

Odd how few recognizable names feature in the bylines. This Toronto Life is no Montrealer: no short stories, no poetry, no book reviews; though you will find an automotive column, a cooking column and a column concerning interior decoration.

Not to say that literary types didn't contribute. Our very own E.L. James, Marika Robert, whose lone novel A Stranger and Afraid I read last year, has a travel piece on Rome. Eric LeBourdais, nephew of Gwethalyn Graham, provides a very long article: "Why We Need the Spadina and How It Can Lead Toronto into the 21st Century", in which he draws on a study by automotive industry front General Research Corporation of Burbank, California.

Heather Cooper's illustrations did not convince, though I did marvel at those demonstrating how the proposed expressway "would skirt Casa Loma and provide a partial interchange at Davenport":

"READ ON FOR FACTS ABOUT THE SPADINA AND THE FUTURE" encourages the magazine, between ads for General Motors, Shell, Chrysler, Chevrolet, Maserati and a Lincoln Mercury dealership.

To be perfectly fair, the same  issue features a snap of novelist David Lewis Stein making the rounds in his fight against the very same project.

I'm afraid that the only other sign of Toronto's literary scene comes through a recycled press release:

Thumbs Down on Julien Jones – note correct title – "his first book in seven years", was never published; I've been keeping an eye out for decades. Callaghan began the novel in 1942 as his follow-up to More Joy in Heaven. Twenty-one years later, he told the New York Times that it was a month from completion. And here it is again in 1970, presented as something on the cusp of publication.

Callaghan read four excerpts on CBL. Some of it was adapted and published in 1973 as a short story, "The Meterman, Caliban, and Then Mr. Jones", in son Barry's Exile. The following year, the same was dramatized in an episode of the CBC's The Play's the Thing.

I keep expecting Thumbs Down on Julien Jones to be published; Library and Archives Canada holds several drafts. Of And Then It All Came Together, described in Toronto Life as a novel in progress, there is no trace; nothing with that title is found amongst his papers. Throughout the latter half of 1970, Callaghan talked about the work as something he wouldn't talk about.

Maybe not talking about it was enough.

Could be I've said too much.

I'll shut up.

RIP

I would be remiss not to recognize that Morley Callaghan died twenty-five years ago today. His was the last death of which I learned by way of a newspaper. I was walking across Square St-Henri when I read the news on the front page of the Gazette.

Different times, right?

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