A Song for the Irving Layton Centenary

 
Irving Peter Layton
(né Israel Pincu Lazarovitch)
12 March 1912 – 4 January 2006

He is the light of our generation and after his 130 or 140 years are over and the man's removed from his work so that nothing lies between the reader and the work, the universe Irving created will shine forever.

– Leonard Cohen, 1997

Frank Newfeld's Masterpiece (and Leonard Cohen's Unseen Face for Tits)

The Spice-Box of Earth

Leonard Cohen

Toronto: McClelland and Stewart, 1961

Let's get this out of the way. Leonard Cohen doesn't really have much of a place in a blog devoted to the suppressed, ignored and forgotten in our literature. Anyone doubting his stature in this country need only look at the media's treatment of this weekend's news out of Valencia. Not to say that there aren't Cohen works that are forgotten and ignored – the short story 'Lovers and Barbers' comes to mind – but this isn't one of them. Most of the poems in The Spice-Box of Earth have reappeared at some point or other – twenty-eight are currently in print as part of Stranger Music: Selected Poems and Songs – and yet, Frank Newfeld's accomplished, award-winning design has never been reprinted.

Of the many books the designer created for McClelland and Stewart, The Spice-Box of Earth ranks as is one of the more elaborate. Issued in simultaneous cloth and paper editions, the book has a cut-out jacket through which the poet's portrait is displayed, while nearly every page features pen and ink illustrations and other design elements printed in red, black and gold.

This was not at all what Cohen had first envisioned. Two years before publication, he'd rejected editor Claire Pratt's proposal that the collection be included as part of M&S's hardcover Indian File poetry series (where it would have followed John Glassco's The Deficit Made Flesh), arguing for a cheaper paperback edition. However, biographer Ira Nadel tells us that the poet underwent a change of heart; when asked to choose between a basic edition and one with a Newfeld design, Cohen opted for the latter. The result is, I think, the designer's finest work.

Access: Canadians, look to your university libraries. There are copies out there for sale, the cheapest being the 1968 Bantam mass market edition (expect to pay at least C$20), but only the 3000 copy first edition features the Newfeld design in its full glory. Cohen being Cohen, Near Fine copies in cloth fetch a very high price – usually somewhere in the area of C$750. One problem is that cut-out jacket, which is easily damaged and, it seems, all too readily discarded. I bought my paperbound copy – signed – as a university student for all of four dollars. The vendor, a long-gone used bookshop on Montreal's Monkland Avenue, was just around the corner from Irving Layton's house. Coincidence? I have my doubts. During that same visit I noticed new copies of Layton's For My Neighbours in Hell (1980) and The Gucci Bag (1983) piled a dozen deep. All were signed.

Beware: the first American edition, published by Viking that same year, incorporates select elements of Newfeld's work, but is considerably less ambitious. It's also not nearly as beautiful or desirable. Lacking the cut-out jacket, it replaces Newfeld's elegant black and gold design with brown and butter.

Let us compare covers: In retrospect, The Spice-Box of Earth seems to have enjoyed a fairly easy birth. Not so, Flowers for Hitler, Cohen's next book of verse. Jack McClelland thought the quality of the poems uneven, while Cohen considered the collection 'a masterpiece'. Then, there was the matter of the proposed title, Opium and Hitler, on which publisher and poet could not agree. The two were still arguing in September 1964, mere months before the pub date, when a new battle flared up. At issue was Newfeld's cover image. I've not seen the design, so rely on imagination coupled with Cohen's own description in a letter to McClelland:

Nobody is going to buy a book the cover of which is a female body with my face for tits. You couldn't give that picture away. It doesn't matter what the title is now because the picture is simply offensive. It is dirty in the worst sense. It hasn't the sincerity of a stag movie or the imagination of a filthy postcard or the energy of real surrealist humour. It is dirty to the brain.

Adding that he refused to 'preside over the distribution of a crude hermaphrodotic distortion of the image of my person', Cohen suggested canceling the book altogether. With the book in production, McClelland could only back down.

What became the cover is, according to Nadel, an amalgamation of six designs Cohen himself provided.

As the biographer suggests, the result appears as 'a Valentine's Day card of sorts.' After The Spice-Box of Earth, it's difficult to see the design as anything but a disappointment. (And it is hard to get past the boyish Hitler in the bottom right... George Gobel's square.) Understandable, then, that it wasn't used when Jonathan Cape issued the first foreign edition in 1973.

But is this really any better?

McClelland's Experiment, Newfeld's Art

Mad Shadows [La Belle Bête]

Marie-Claire Blais [Merloyd Lawrence, trans.]

Toronto: McClelland & Stewart, 1960

An antidote to Friday's post.

Isabelle Hughes' review of The Double Hook has had me revisiting McClelland & Stewart's 'unusual experiment' of the late 'fifties and early 'sixties. Encyclopedia of Canadian Literature (note: not The Encyclopedia...) devotes a surprising amount of space to the venture in its entry on Sheila Watson:

In 1959 and 1960 the Canadian publisher McClelland and Stewart published its first two paperback originals, choosing two newcomers to advance the guard: the second book was Mad Shadows, the translation of Marie-Claire Blais's first novel, published a year earlier when she was 20 years old. The first, by a few months, was The Double Hook. Both books were designed by Frank Newfeld, who would become the first notable postwar book designer in Toronto, and they would openly declare the primacy of innovative book design.

These words, penned by George Bowering, aren't quite right. For one, they fail to mention that these titles appeared in simultaneous cloth and paper editions. I might also point out that Irving Layton's M&S debut, Red Carpet for the Sun (1959), hit the stores in both cloth and paper during the nine or so months that separated The Double Hook and Blais' Mad Shadows. Still, Bowering does recognize an important element ignored by Hughes – that being the creative contributions by Newfeld. The entry continues: 'Adepts might have thought about Wyndham Lewis and Marshall McLuhan. The proper text of The Double Hook begins after 12 pages of highly noticeable front matter.'

While there was nothing at all standard in Newfeld's designs – Red Carpet for the Sun began with six pages of colour illustrations – I find his approach unwaveringly reminiscent of being eased into a movie through the opening credits. Here, for example, are the first thirteen pages of Mad Shadows. It isn't until part way down the fifteenth page that the novel's first sentence – 'The train was leaving town.' – appears.

(My copy was signed by the gracious Ms Blais one fine chilly Vancouver evening in the autumn of 2001.)