A bit late, but it was only yesterday that I happened upon the above, placed in the 16 May 1959 edition of the Globe and Mail. Can't imagine Jack McClelland was too happy with the investment – the very same page features a review titled 'Left Hook, Right Hook, KO!'
While critic Isabelle Hughes begins by praising the experimental nature of the book, her compliments are directed at the publisher, not the author:
By far the most interesting thing about The Double Hook – which is a first novel by Canadian writer, Sheila Watson – is that it represents an unusual experiment in Canadian publishing. The book is available in two covers, one paper and one cloth. This arrangement, which seems eminently sensible, gives the reader a choice between buying a new book at a reasonable price if he does not wish to add it to his permanent library, or investing a larger sum in it if he does.It is extremely doubtful, however, whether The Double Hook was a happy selection with which to introduce this experiment. Obscure in style, eccentric in punctuation, and with a plot that is difficult to follow, it is permeated by an odd atmosphere of unreality; it has the quality of a distorted, not especially vivid dream....The Double Hook is by no means an easy book to read. Certainly, it cannot be described as entertainment in any sense of the word. And surely a novel, of all forms of literature, ought primarily to entertain the reader, or at least to draw him into a world which for the time seems real to him. However profound and thought-provoking a novel's thesis may be, if it is not intelligible to the average discerning person who likes an absorbing story, then that book fails as a novel.
The reviewer's words remind me of Earle Birney, who had two years earlier written McClelland to say that he'd found the novel 'monotonous, self-conscious, artificial and lacking in real fictional interest'. He advised McClelland not to publish, complaining, 'I just don't know what the damn novel is about, or I didn't until it was almost ended.'
A year after publication, McClelland told the Montrealer that he hadn't expected to break even on the novel. In fact, it had already turned a profit. Good man, that Jack McClelland.
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