Last week the Conservative Party of Canada used taxpayer dollars to create and post a meme to its Facebook page. There's nothing at all remarkable in this – they do it several times a week – but a couple of things made this particular meme noteworthy. The first is that a variation appeared the very next day.
The second is that the original meme was reposted two days later.
Noteworthy, but not remarkable; just further evidence that the party is bereft of ideas. It does little more than attack, and when pressed for something new, repeats itself. This is the very strategy that cost last year's election.
No, what made these posts truly remarkable weren't the memes themselves, but the reactions from the party's Facebook followers.
Some expressed relief:
While others remembered the prime minister's brother Michel, who in 1998 was killed when an avalanche swept him into Kokanee Lake.
And then there's this:
That all comments remain on the Facebook page of Her Majesty's Loyal Opposition raises many questions, the most important being:
How is it that Conservative MPs and party brass are not reading their own page?
I mean, we must assume they're not. The alternative is too disturbing to contemplate.
Update: An expanded, somewhat altered version of this post was published here on 25 August at the Walrus.