Jack McClelland never tried to hide his dislike for Norman Levine's Canada Made Me; that his house acted as Canadian distributor was the result of an early promise made to its UK publisher. McClelland & Stewart took 500 copies, shipped 300, sent a further thirty or so out as review copies and sat back. There were no ads.
The above, put together by my daughter Astrid for the current issue of Canadian Notes & Queries, was inspired by a 12 December 1958 letter Levine sent Jack McClelland:
Writes Levine: "Do you mind me suggesting the kind of ad I'd like to see appear in those Canadian papers."
No question mark.
I think he knew the answer.
Astrid followed Levine's text and rough layout, all the while considering these McClelland & Stewart ads from 1958... four decades before she was born.
|The Gazette, 1 November 1958|
|The Gazette, 15 November 1958|
|The Gazette, 13 December 1958|