Advertising Norman Levine

Jack McClelland never tried to hide his dislike for Norman Levine's Canada Made Me; that his house acted as Canadian distributor was the result of an early promise made to its UK publisher. McClelland & Stewart took 500 copies, shipped 300, sent a further thirty or so out as review copies and sat back. There were no ads.

The above, put together by my daughter Astrid for the current issue of Canadian Notes & Queries, was inspired by a 12 December 1958 letter Levine sent Jack McClelland:

Writes Levine: "Do you mind me suggesting the kind of ad I'd like to see appear in those Canadian papers."

No question mark.

I think he knew the answer.

Astrid followed Levine's text and rough layout, all the while considering these McClelland & Stewart ads from 1958... four decades before she was born.

The Gazette, 1 November 1958

The Gazette, 15 November 1958

The Gazette, 13 December 1958

More in the new issue of Canadian Notes & Queries.

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Recognizing Norman Levine

The new issue of Canadian Notes & Queries landed in my mail box on Friday – a few days late owing, I suspect, to an ill-tempered sorting machine.

My heart sank... until I discovered that everything had arrived intact. Now I boast: "officially repaired". How special is that!

I always look forward to Canadian Notes & Queries, but this issue was more eagerly anticipated than most. Its focus is Norman Levine, a writer who has never received anything close to the attention he deserves. Happily, this issue goes some way in redressing the deficit, with:

"Kaddish (A Sketch Towards a Portrait of Norman Levine)"
by John Metcalf
"All the Heart is in the Things: Mapping Levine-land" by Cynthia Flood
"Chasing Norman: A Book-collector's Memoir" by Philip Fernandez
"Remembering Norman Forgetting" by T.F. Rigelhof
"Fiction, Faction, Autobiography: Norman Levine at McGill University, 1946-1949" by Robert H. Michel

and

Ethan Rilly's adaptation of Canada Made Me, episode six in his "The North Wing: Selections from the Lost Library of CanLit Graphic Novels"

Much more modest, my contribution covers correspondence between Levine, Jack McClelland and Putnum's John Huntington relating to Canada Made Me.

Further riches are found in a new short story by Lynn Coady, poetry by Mathew Henderson and a piece of creative non-fiction by my old pal Andrew Steinmetz.

You'll also find my review of Fraser Sutherland's Lost Passport: The Life and Words of Edward Lacey.

And finally, there's this issue's limited edition collectable, Signal to Noise, an excerpt from C.P. Boyko's forthcoming collection Psychology and Other Stories.

My copy is number 159.

The collectables are only for those with subscriptions.

You know you want one.

Here's the link.

Saturday Night with the Alpha Jerks

Montreal's beloved Alpha Jerks – Dan Babineau, Thomas Bachelder, James Malloch and novelist manqué Daniel Richler –  caught on film as "The Eatables", from the 1980 Alison Burns' film of the same name.

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One Band Wonder?