The Dusty Bookcase

29 April 2013

Alan Eagleson Shills for W.H. Smith

The National Hockey League regular season ended late last night. Tomorrow hundreds of millionaires will take to the ice in paid pursuit of a trophy intended for Canada's best amateur team. What better time to acknowledge ~~Hall of Fame Builder~~ Alan Eagleson~~, OC,~~ for helping to make the game what it is today.

This poorly produced advert from the November 1978 issue of Saturday Night, captures the "Ardent Hockey Fa [sic]" as an improbable pitch man for W.H. Smith. "I've always enjoyed reading" says ~~Queen's Counsel~~ Eagleson, "and it's only in the last eight years that I've had time for leisure reading as opposed to legal reading."

I imagine that the amount of time devoted toward "legal reading" increased dramatically during the long fin du millénaire journey that ended in the Mimico Correctional Centre.

Personal note: Cufflinks are gratefully accepted from those who invite me to speak. Gas money is also good.

Related post:

Atwood et al. Shill for Apple

28 April 2013

Our Strangest Book Advertisement?

Following Tuesday and Thursday's posts:

I can't leave Sol Allen's Toronto Doctor without presenting this advert for the book from the 11 March 1949 edition of The Canadian Jewish Review. I know of no other.

A dog's breakfast, is it not? The eyes hardly know where to begin. I suggest the top right and corner:

The header is a bit of a mystery. The text is correct that Allen's story features Jews and Gentiles, but the former are very minor characters, passing fleetingly, never to be seen again. And while it's true that one character is an anti-Semite, she quickly learns to keep her opinions to herself.

Then there's that cheeky lead, which I'm betting was penned by the author of this self-published book:

To say that this is the greatest novel you have ever read is a trite statement. We won't say it. At least not at the moment.

Shouldn't that be the greatest novel you will ever read? After all, the advert is selling Toronto Doctor in advance of publication.

Never mind. What I find most interesting is this:

The sample pages alongside are a fair indication of the quality and style of this important book. These are no better and no worse than the average of its 386 pages.

I can attest to the veracity of this bold claim, though it needs mention that these aren't pages from the book – the page numbers and lines of type do not match. Oh, and the finished book has 390 pages.

Our strangest advertisement? Our messiest? Our least effective? All three?

And so, I leave Toronto Doctor with a final fun fact. Author Sol Allen held two positions in his family's company: Secretary Treasurer and Director of Advertising.