21 December 2013

X is for Xmas Spex (Why Not?)

It's true, every family does buy a present for the Old Folks. Hell, in good times mine'll buy two or three. No one likes to see Old Folks fighting.

I first came across this pamphlet as a student. Until then, I hadn't thought much about what a delightful and useful present a pair of modern spectacles or eyeglasses would make. A quarter-century later, I've still never given glasses at Christmas. Not to say I won't.

Advertisers Jas. Pequegnat & Son didn't date their pamphlet, but I'm going to suggest that it's about a century old. As evidence, I present this ad from the 7 December 1913 Toronto World:

Again, delightful and useful. So, why not?

Remember kids, that's Xmas Spex, not:


  1. That audience looked so bored at the end.

    Poor Poly!

    1. I'm sure I'm wrong, but I like to think that the stationary sweater vest kid is the very same captured in Bowie's 1972 TOTP "Starman".

      History's being made, but I'm too busy watching myself in the monitor.