I was going to include this artifact from 1980 in the previous post, but does it not deserve one of its own? Amongst contemporary Montreal music mags Mode & Musik stands out in so very many ways, not the least of which is its use of a typesetting machine in place of a typewriter. I bought this thing as a teenager, but otherwise know nothing about it. Looking at the masthead, only Yves Thériault's name is familiar – but I very much doubt that this is the same man who wrote Agaguk. That said, there is an piece by Jacques Lee Pelletier, who was "New Wave's first cosmetician". How do I know this? Because his article is preceded by one on... Jacques Lee Pelletier.
There's a good deal of mode and muzik here, but precious little Montreal. In mode, M Pelletier is the lone Canadian, presented beside designers Betsey Johnson and Thierry Mugler. In music, there are articles on XTC, the Specials and the Boomtown Rats, but aside from a lone, blurry photograph of sixteen-year-old disco diva France Joli and producer Tony Green, there's not a sign of the city's music scene.
Could it be that they sensed the mirror ball was about to drop?
Something is going on here. Publisher les Éditions Alquint has spilled an awful lot of expensive ink on something called "le Salon Disco" and the awkwardly named "Long Night of the disco... New Wave". Running through the magazine is a peculiar, seemingly desperate attempt to somehow link New Wave with disco and, more than anything else, the discotheque:
The New Wave phenomenon is spreading... in one way or another, it touches almost everyone. But it's still in the discotheques that it finds its natural habitat.Fashion has been refashioned, clothes becoming as it were the elements of disguise. Anything goes... the wilder, the more outlandish the better! But one can still see blue jeans side by side with the latest New Wave craze like gold and red running shoes.Clothes... make-up... hairdos... whatever turns you on!The urge for disguises, to go dancing, to let it all hang out, is slowly but surely infecting the masses...
The hapless reader is told that New Wave is bringing great changes: "Some discotheques have pulled out all the stops to satisfy their clients' taste for the bizarre, some even transforming their dance floors into roller skate-dancing tracks!"
Can't say I remember Andy Partridge or Jerry Dammers on roller skates... but then, I don't remember France Joli on wheels either.
She's perched on stilettos here. Enjoy.